Revitalizing Consilience: Transformative Strategies for Revenue Growth

Overview

Consilience Group LLC is a women-owned, mission-driven consulting organization based in Memphis, Tennessee, that specializes in organizational transformation and provides equitable people-centered services to clients across sectors, systems, and organizations. They primarily deliver their services through public, non-profit, and philanthropic organizations across social sectors at local, state, and national levels. The firm aims to expand its reach and drive revenue growth by acquiring larger long-term contracts. Our objective as consultants for the company within approximately three months was to develop strategies that drive revenue growth by enhancing their branding and marketing strategies, revamping their social media approach, and exploring the development of a membership-oriented platform or toolkit.

With the Brand Diagnostic Workshop, we helped Consilience reaffirm its brand identity, reveal problem areas, and identify future directions for the organization. The Co-creation Workshop, which was designed based on the findings and insights extracted from the brand diagnostic workshop, aided in the development of concrete directions and strategies for the organization. The workshops helped prioritize the strategies for the three categories as well as ideate actionable interventions that were geared towards achieving the primary objective of driving revenue growth for the company.

Problem Statement

How do we envision growing the Consilience Group by expanding its brand, marketing, social media presence, and a (yet-to-be) designed platform/toolkit while adhering to the core principles of its ethos?