Embarking on a journey to establish a brand-new identity, this project for Laniakea aimed to create a distinct and cohesive visual and strategic brand presence. Our structured approach ensured the brand aligned with their vision and market demands from the ground up.
What:
Created Laniakea's brand identity, including logo design, color palette, typography, and overall visual language.
Why:
To establish Laniakea's presence in a competitive market, attract target audiences, and effectively convey their unique value proposition.
How:
Conducted client interviews, performed market research, and carried out brand audits. Developed visual identity, designed brand materials, and set up a digital presence.
Challenge:
Building a brand identity from scratch that resonated with both prospective clients and stakeholders, ensuring consistency across various platforms and touchpoints.
- Client Interviews
- Market Research
- Brand Audit
- Positioning Definition
- Audience Personas
- Mood Boards
- Concept Development
- Logo Design
- Brand Materials
- Digital Presence