Paying it Forward
Crafting the PIFverse: A Journey Through Innovation and Impact
Overview:
Pay It Forward (PIF) aimed to establish a branding experience that reflected its mission of driving both business success and humanitarian impact. With a diverse portfolio and a commitment to fostering innovation through its incubation studio, PIF needed a way to showcase its achievements in a meaningful and engaging manner. The PIFverse concept was born—an immersive experience that brings their investments and incubations to life.
Goal:
To create a cohesive and immersive brand experience that highlights PIF’s innovative approach to business and its incubation studio, PIFLabs. The objective was to communicate PIF’s dual mission: financial success and positive global impact.
Challenge:
The primary challenge was representing PIF’s wide-ranging influence in a way that felt unified, while also maintaining flexibility to showcase the diverse ventures within their portfolio. Another hurdle was translating the complex process of business incubation into an engaging experience that non-technical audiences could easily understand and interact with.
Solution:
We developed the PIFverse, an immersive digital experience where each company within PIFLabs is represented as a unique star in the constellation of PIF’s universe. This interactive platform allowed users to explore each company’s journey, showcasing the innovative spirit and humanitarian impact behind every investment. The brand’s visual identity and digital presence were crafted to reflect both professionalism and purpose, creating a seamless narrative across all touchpoints.
- Understand the Problem
- Defining Mission Statement
- Creating Brand Values
- Defining Vision Statement
- Logo Ideation
- Colour Theory
- Typography
- Art Direction
- Building Design System
- Web Design
- Wireframes
- Prototyping
- Working with Developers
- Rendering 3D Objects
- Building Custom Matcaps
- Animating Icons
- Usability Testing
- Zeplin Deliverables
By seamlessly integrating the concept of "Paying it Forward" into the PIF brand through a thoughtfully designed arrow in the logo, we've not only created a visually striking and versatile symbol but also established a powerful connection between the company and its commitment to positive impact, setting the stage for a compelling and purpose-driven brand presence on the website.